Marketing strategy Assignment Example | Topics and Well Written Essays - 500 words

Marketing strategy - Assignment Example In this distribution strategy, it is not hard to sell a specialty product assuming that the said specialty store is already well-known about its carried products or service offerings. However, considering concern about wide range of distribution, it is necessary that more specialty stores are needed in order to create more market penetration for specific specialty products in a wide market range. The second point is that specialty store in general does not only carry one product, but it might probably take two or more identical products of different brands. In this case, competition may be of great concern for a certain specialized product. Even if it is highly specialized, the customers are always open to the idea that they have to choose from varied specialty products. In the above situation, it is clear that there is correspondingly significant limit of the distribution of a specialty chocolate product if it has to focus only on its distribution with specialty stores or brokers. T hus, another alternative would be to go for corporate vertical marketing system.